"Buy low, sell high," said financial planner Kevin Cork of The Absolute Group. Great advice, but not easy to follow when your stock takes a dive and the temptation is to get out before it gets any worse.

"The idea is not to shoot yourself in the foot by making an emotional decision based on your current investments," said Cork.

Many of us are cautious investors. We work hard for our money and are none too eager to risk it.  But every once in a while, aren't we all been tempted by a hot stock market tip?

"Only once. (What happened?) I lost all my money," said one man on the street. "(Would you ever do it again?) No."

"I do my own research and I believe I create my own tips," said a woman.

"(What type of investor are you?)  Conservative, usually. (Except the time you lost money?) Yes. (Would you do it again?) I'd like to say I wouldn't, but I probably would," said a man.

"I also think it's pretty risky, so maybe mutual funds, but really more into housing and stuff like that, investing into that area," said a woman.

If you're not sure about investing, get a professional financial planner.  Their advice in the wake of the income trust announcement might surprise you.

"They still make sense as investments," said Cork. "They don't have that nice sweetening of a tax treatment now, but the underlying core business organization, effectively the company is still a viable firm. They're just 20 percent on sale now."

So buy low and sell high.  Just make sure what you're buying has a future.  And one tip when it comes to income trusts: Those that pay the highest dividends usually also carry the highest risk.