This time, it's national.

It's the 15th Annual Big Rock Eddies!

The annual Big Rock commercial awards festival is celebrating 15 years of the best, the most original and the strangest beer ads for Big Rock beer by going national.

Ed McNally and Big Rock Brewery stumbled on the idea of having other people do all the work creating great commercials about their beer. After all, who best to make the ads than the people who are drinking the beer? Thus the annual Eddie Awards for the best commercial ads featuring Big Rock beer was born.

The winners of the Big Rock Eddies not only get a nifty statuette of founder Ed McNally, they also get $10,000 for top prize, $5,000 for second place and $2,500 for third. Top print ads receive $1,500 for 1st, a grand for 2nd and $500 cash for 3rd.

Proceeds from the Big Rock Eddies are donated locally to charities and cultural groups.

Join the excitement in Edmonton and Toronto to celebrate the winners of the regional Eddies before they go on to the big night in Calgary on June 2nd.

Regional events in Edmonton and Toronto will lead up to the big cash

The Big Rock Eddies are celebrating 15 years of great brew and the annual award show of shows, the Eddies!

For more information about the Eddies visit bigrockbeer.com/eddies