The answer may just be that she doesn't.

A new ad campaign from Dove soap has exposed the sometimes ugly facade behind the world of beauty. And it may surprise you how easy it is to take a plain Jane and turn her into a glowing goddess.

Stephanie Betts has become something of a cause celebre as a result of the ad (which you can see online by clicking here.)  It shows a fairly average looking woman being transformed into a runway model though make-up, hairstyle, high priced clothing and most of all - the computer program Photoshop.

Experts took her visage and stretched her neck, thinned out parts here and there, changed the shape of her face and literally made her something she's not. The result - an apparent high priced fashion model where an average person had just stood.

"It really showed that these things I'm seeing and wanting to be and I know so many other girls are trying to achieve, it's unattainable," Betts reflects. "It's not real."

The wizards who perform this PC prestidigitation realize they often have to be blunt about the changes they're making.

"Don't take any offence from anything I'm going to do," warns Greg Danbrooke of Studio One as he prepares for another transformation.  "Shrink the nose down. Maybe give the eye a bit more open expression. Push the mouth open a little more. Slim you down a bit and do the usual tweaks we usually do."

The final result - a transformation that not even a plastic surgeon could create. "Not and survive you couldn't, no," contends Danbrooke.

Betts believes she's learned a great lesson from her exposure and hopes other girls understand the message about self-image that it carries.
 
"So many of the images out there aren't real, and I think that's why this film is so great. It's exposing that."

Which may mean beauty is no longer skin deep. It's actually pretty shallow.