The tragic accident happened just two weeks ago and has not only devastated the Selkrik family emotionally; the fatal crash has also put the victim's parents' financial future in jeopardy as well.

Twenty-one-year-old Jordan Selkirk was killed when the car he was in skidded and slammed into a pole at Bovaird and Bramalea Road on Dec. 8. Selkirk was the front seat passenger and authorities believe alcohol may have played a role in the crash that happened just one block from the family's home.

Jordan was working in the family business refinishing bathtubs with his father, who was hoping he could soon hand over the reins to his son.

"Jordy was at the age when he could take over," Lee Selkirk explained. "It's never going to be and it was such a bright future ... unbelievable."

The grieving father is injured and can't work anymore and his wife Linda is on disability and was depending on her youngest son to manage the family business.

"The number of lives that have changed is incredible, by one foolish act," Jordan's mother Linda laments. "He can never be replaced."

Jordan's friends have set up a website to honour their lost friend and a trust fund has been established to help his family.

Donations can be made to the Jordan Selkirk Trust Fund at any TD-Canada Trust branch.

Unfortunately, it's apparent by R.I.D.E. numbers that drivers aren't learning lessons from tragic incidents such as the one that has devastated the Selkirks.

In order to get the message across, Durham Police have launched an aggressive campaign, aimed at shaming drunk drivers.

Durham cops continue to name motorists charged with impaired driving in an attempt to embarrass them and prevent others from getting behind the wheel after drinking.

As of Friday morning, Toronto Police have laid 55 drinking and driving-related charges.

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