That's what the people at a company called Universal Tube and Rollform Equipment are wondering.
Chances are pretty good you've never heard of the firm that advertises itself under the admittedly boring slogan of the "Largest Stocking Dealer of Used Tube Mills & Used Rollformers in the World."
And you never would have either, if not for the fact that Google just bought the video Internet site Youtube for $1.65 billion.
And though the first company has nothing to do with the latter two, they've have become accidentally intertwined in a coincidence that's virtually brought Universal Tube's own website to a standstill.
The problem started when the news of the
Internet search giant's buyout plan first hit the headlines earlier this week.
youtube.com is where millions of surfers head every day to watch the latest and most bizarre videos posted to the net.
utube.com is where the people who resell all those old tubes advertise their business. But so many people have been confusing one with the other that the Perrysburg, Ohio business has had its website virtually disabled by users accidentally typing in the wrong address.
Owner Ralph Girkins claims it's been nothing but frustrating since news of the takeover broke on Monday.
"I'm at a point now, all I want to do is to make the site work," the frustrated company boss relates. "Today, it's been up the longest it's been up for a week -- an hour and a half."
But while stats show the formerly obscure utube.com has accidentally shot up to become the sixth most popular U.S. manufacturing website -- ahead of giants like Whirlpool -- the business interruption isn't all bad.
Girkins claims he's been contacted by an intermediary for Youtube asking to buy the website address for a cool $1 million to end the confusion.
But he won't sell. At least not yet.
He plans to wait and see if he can up that ante to at least $2.5 or $3 million.
Still, he might be advised to take the money and run. Both Youtube and Google insist they've never been in contact with the suddenly spotlighted webmaster and have no intention of trying to buy his domain name at any price.
Which could send his early retirement plans down the utube.